PRAVANA International was founded in 2004 by Steve Goddard, a veteran in the beauty industry, and is a brand for professional stylists worldwide, based on the “stylists-style” philosophy. Hair care products are always free of parabens, sulphates, DEA cocamide, formaldehyde, phthalates and many other common ingredients used in cosmetic products known to be harmful to users or the environment. This hybrid approach combining proteins and natural extracts whose therapeutic properties have been proven over time and modern elements such as nano-amino acids and micropolims, provide a range of products that are truly natural, while protecting the planet and its people.

  • Express Tones are amazing, very fast, amazing, with action time of up to 5 minutes!
  • They are specially designed to be applied on blonde hair or blonde suits of levels 8-10 to give wonderful, brilliant and long-lasting tones;
  • ChromaSilk Express Tones are progressive colors and are available in 11 intermixing shades: Copper, Gold, Natural, Beige, Ash, Pearl, Violet, Moody Blue, Smokey Silver, Rose Gold, plus Clear to give stylists the opportunity to create and personalize it with wonderful wonderful nuances!
  • ChromaSilk VIVIDS PREMIUM are semipermanent, vibrant, ammonia-free colors that are enriched with silk amino acids and keratin amino acids; They have a gentle formula that gives the hair strong resistance and exceptional glow
  • There are colors that contain direct pigments and do not mix with oxidant
  • Apply to pre-discolored hair at the recommended level for each VIVIDS shade for maximum intensity and longevity of the color
  • The shades can be mixed together so that colors can be customized according to the desired result; It takes between 3-12 weeks, depending on the care of the home and the fading background on which color has been applied;
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